Farming Programme 2.0

Growing grain in a way where everyone wins

We constantly challenge ourselves to find new ways to nurture happiness. A case in point are the Oats and Wheat 2.0 grown in accordance with the measures set out in the Farming Programme 2.0.

2.0 farming programme improves soil structure and microbial activity. Flowering plants used in crop rotation provide food for pollinators and fix nitrogen in the soil.

Now everyone wins - the farmer, the soil, the pollinators and, of course, the porridge eater and baker of wheat treats. 

In the 2.0 farming programme, the farmer monitors the growth of the grain by using satellite imagery, gauges, and soil scans. This provides information on what the plant needs to grow as well as possible.

Oats and Wheat 2.0 fields:

• precise fertilisation according to the plant's needs, soil nutrient content and weather conditions. This improves yields and reduces environmental and waterway impacts,
• using legumes and oilseed crops in crop rotation, which improve soil fertility and provide food for pollinators,
• only selective pesticides that are gentle on beneficial organisms such as pollinators and ladybugs may be used.

Oats from two farms and wheat from five farms

Growing oats 2.0 began on the Mäki-Latvala farm in 2023, but as demand grew, we needed to add another farm. Now Oats 2.0 are grown both at the Mäki-Latvala farm in Ilmajoki and Alasaari farm in Lapua, where everything is done as thoroughly as can be expected from Ostrobothnians!

The delicious flakes that end up on your plate are therefore guaranteed to come from one of these two farms. You can eat these heart-healthy, high-fibre flakes every day, as they are good for both your stomach and your blood circulation!

Wheat 2.0 is farmed by Kari Alasaari in Lapua, Toni Lindqvist in Myrskylä, Jussi Myyrinmaa in Nurmijärvi, Mikko Peuranpää in Tuusula and Elina Valkeinen in Elimäki.